Convenience in Retail is No Longer Enough: The Age of Fast Recognition
Convenience and personalisation have long been two of the key differentiators for retail brands looking to cut through the market noise and drive long-term customer loyalty. But, with the world facing...
View ArticleAdobe & YouGov Reveal How COVID-19 Transformed UK Businesses
Eight months have passed since the UK began its first COVID-19 lockdown, closing all but the most essential of retailers and imposing limits to in-store operations for those business that were able to...
View ArticleSilent Gen Shoppers: How Can Retail Brands Future-Proof Online and Offline...
It’s not often we see the Silent Generation represented in studies or advice for retailers. Typically, conversation revolves around younger, more digitally-savvy audiences. They dominate the lion’s...
View ArticleAdobe führt Echtzeit-CDP für B2B-Marken ein
Von Brian Glover Obwohl die Bereitstellung von digitalen Kundenerlebnissen während COVID-19 rasant zugenommen hat, ist und bleibt das B2B-Engagement stark von Vertrauen und Beziehungen geprägt....
View ArticleAdaptation Mentality: What is it, and How it Will Affect the Retail Customer...
Which hobby have you adopted during 2020? Have you discovered a love for baking bread, a hidden talent for home improvement, or have you found that you can actually run for longer than 20 minutes...
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Adobe startet KI-Erweiterungen in Customer Journey Analytics
Von Paul Bates Vor etwas über einem Jahr haben wir Customer Journey Analytics (CJA) als neues Angebot in Adobe Analytics eingeführt, um Unternehmen dabei zu unterstützen, die Customer Journey ihrer...
View Article4 Retail and Commerce Trends for 2021
For retail, 2020 has been a year like no other. True, the industry was hard hit by the challenges and restrictions imposed over the past 12 months, but — for brands that were either willing to embrace...
View ArticleTelecoms Trends 2021: 6 Predictions That Will Transform Telco
Empathy, compassion, communication… without them, there’s no doubting that our world would have become a much darker place during 2020. It’s been a year that few can draw parallels with, yet it’s been...
View ArticleAdobe Experience Platform bietet neue Tools für Einzelhändler*innen, um das...
von Ronell Hugh In den letzten Monaten hat das veränderte Einkaufsverhalten viele Einzelhändler*innen auf Trab gehalten. Der Anstieg der Online-Einkäufe wurde von einem erneuten Interesse an mobilen...
View ArticleInnovative Customer Experience: Gekommen, um zu bleiben
Gerade in schwierigen Zeiten freuen sich Geschäftspartner über kleine Aufmerksamkeiten. Doch wie sollen Unternehmen diese verschicken, wenn Büros verwaist sind und die meisten Mitarbeiter – sofern...
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